The phrase “keep it simple, stupid” might be a little crude, but it became a popular cliché for a reason: simplicity works. In the business world, too many companies suffer from an excess of paperwork and planning: binder-sized business plans when a brief summary will do. It’s not that the details don’t matter—they absolutely do—it’s more that the essential message or core strategy can get lost in the noise.

Are you still building business plans that are 60 pages long? If you are, you may be diluting your message and confusing your team. At Powerlink, we have learned through our experience that brevity and clarity are more important than long-winded, repetitious and excruciating outlines of every conceivable scenario. Today, our business plan rests on just two pages. In the past, we often found that when we tried to make things too complicated (particularly for our employees), the desired change doesn’t happen.

We believe pretty strongly that ensuring that an organization’s corporate vision is clear and actionable for every employee is critical. The first step for executive leaders and decision-makers who want to ensure that those priorities are met is to articulate the plan and the steps needed to get there in a way that each employee can both understand it and believe in it.

One of the foremost experts in training businesses and business leaders how to do exactly that is business consultant Gino Wickman, the founder of EOS Worldwide and the creator of the Entrepreneurial Operating System (EOS). I have worked extensively with Gino over the years, and Powerlink has benefited greatly from his expertise and insight. On his EOS blog,, and throughout his new book Get a Grip, Gino outlines some very simple and straightforward techniques that have been proven to help business leaders to (as he puts it) “Get Real, Get Simple, and Get Results”. It’s a fascinating read and I can’t recommend it highly enough.

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