Author Archives: Link Howard

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Throwing a brand engagement party

Every business should be focused on keeping their frontline employees engaged and excited—literally and figuratively invested in the success of the business. Here at Powerlink, we’ve recently gone through a comprehensive redevelopment of our internal brand, and a big piece … Continue reading

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Categories: The Industry
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Staying Competitive: Growing a Vibrant Michigan (Part 3 of 3)

Last week’s blog post covered the importance of diversity within individual businesses, but it’s just as important for an economy like Michigan’s to support a breadth of industries. As a state, we must continue to promote a vibrant and competitive … Continue reading

Categories: Business Success
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Staying competitive: A diverse business model (Part 2 of 3)

In my post last week I talked about the recent 2013 Detroit Auto Show, and how the recovery of the American auto industry provides a great lesson in the importance of not taking your position in the marketplace for granted. … Continue reading

Categories: Business Success
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Staying competitive: Lessons learned from the Big 3 (Part 1 of 3)

The 2013 Detroit Auto Show was, as always, a great showcase for the City of Detroit, the state of Michigan, and the American auto industry. To me, this year’s show was a particularly resonant and powerful reminder of how far … Continue reading

Categories: The Industry
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Corporate leadership

It wasn’t so long ago—just 10 years ago, in fact—that we were all trying to understand what happened with the high-profile failures of WorldCom and Enron. While both of those companies collapsed, and a great number of innocent people suffered … Continue reading

Categories: Corporate Social Responsibility